ACCC to target Google parent company

According to the ABC website the Australian Competition and Consumer Commission's (ACCC) legal action against Google no longer includes the global internet company's Australian and Irish subsidiaries.

Say what? I didn't realise the ACCC had a problem with Google's search results!

Going and looking at the results themselves I have to wonder what the problem is:

Sample Google Search Results

Do the results look "misleading"? Here's a version highlighting the sponsored links:

Sample Google Search Results (Highlighted)

I think having the sponsored links off to the right and at the top of the main results highlighted with a different background colour makes it pretty obvious they're different. The words "Sponsored Links" helps too. So what could be the problem here? Anyone have any idea?